Question 1

Are you an insured business and do you guarantee your work?

Accepted Answer

To provide assurance for clients, En Pointe is insured. While this provides peace of mind for me and for clients, the most important thing is that I never consider a project is completed until a client is 100% satisfied.

Question 2

How did you decide to get into your line of work?

Accepted Answer

I've been in communications and marketing for more than 20 years. When my partner and I had children I became the stay at home dad and that's when I decided to start my own business.

Question 3

Do you have a favourite customer story you would like to share?

Accepted Answer

I recently did a website for Melbourne Electric Bicycles  and within a few weeks of going live, the website was receiving 4000 and more visits per month and was helping the new business gain much needed customers.

Question 4

What do you like most about your job?

Accepted Answer

I love that I can assist people through their entire online experience, from writing the content and developing the website, to helping them get ranked better by search engines such as Google.

Question 5

What questions should a customer ask to hire the right service professional?

Accepted Answer

There are several things I tell people before they start a website project. These include: Make sure you have an agreed brief and quote before going ahead, while there are ongoing fees for a website (perhaps $100 - $200 a year) don't get locked into an expensive ongoing contract with a web developer, and run as quickly as you can from anyone who guarantees you Number 1 in Google!

Question 6

What questions do customers commonly ask and how would you answer them?

Accepted Answer

I receive a variety of questions but the general theme is that people are confused about websites, search engine optimisation and Internet marketing.   One thing I do to reduce confusion is to talk in a language that people understand. SEO, CMS, HTML and other terms may be important to website developers but client don't necessarily need to know what they mean.

Question 7

What makes you the most reliable and trustworthy person for the job?

Accepted Answer

I go to the extra effort to make sure that a client is satisfied with their project.   Value for money is one of my key promises for clients and providing a quality product and excellent service are two of the ways I achieve this.

Question 8

Why should a customer hire you over another service provider?

Accepted Answer

Quality: En Pointe’s Paul Hurkmans has more than 20 years experience in communicating with target audiences. He understands the keys to informing and engaging customers, through quality copywriting, website development and email marketing.  Service: En Pointe delivers on its service promise by providing a friendly, hassle-free customer experience. This includes a free, no-obligation initial discussion, speaking to you in a language you will understand, no hard-selling or spin, a fixed quote with no hidden costs, a full online service, including copywriting, images, search engine optimisation and email management.  Value: You might not have the budget of a big business but that doesn’t mean you can’t communicate like one. An average En Pointe small business website design costs between $1000 and $1500, so make sure you get a quote from us before going ahead with your next business website.

Question 9

What are the typical things that you need to know before you can provide a quote to a customer?

Accepted Answer

All clients are provided fixed, free, no obligation quotes on larger projects. Before providing a quote, I usually visit a client to better understand them, their business and their needs.

Question 10

How can a customer save money before you start the work? Please give 3 tips

Accepted Answer

Customers can save money by having a good, general idea of what they want and need. If you're after a website, take a look at other websites and identify the looks and features that you like and would want to incorporate into your website.

Question 11

Are there any special offers you would like to offer to Oneflare customers?

Accepted Answer

En Pointe will offer Oneflare customers a free, no obligation discussion of your website, email marketing, Internet marketing or copywriting needs. If you then decide to go ahead with project, I'll then discount the cost of your first project by 10%.

Question 12

What makes your pricing competitive?

Accepted Answer

We keep our overheads low and pass on the savings to customers. So, instead of a website costing $3000, ours generally range from $1200 - $1500. We believe that small businesses should be able to communicate like a big business, without the big business budget.

Question 13

How do you normally charge for your service?

Accepted Answer

For larger projects, such as websites, I always provide a fixed quote and project brief. I develop both specifically for the needs of the individual business, at a free and no-obligation meeting.   For smaller jobs, I charge an hourly rate of $65.

Question 14

Is there a particular aspect of your trade or industry that you specialise in?

Accepted Answer

My choice of content management system for website development is WordPress. I chose WordPress mainly because it's easy for client to use and therefore they can maintain their own websites. WordPress is also  free so I can pass the savings on to clients.

Question 15

What experience, skills, qualifications or training do you have to make you the right person for the job?

Accepted Answer

En Pointe’s Paul Hurkmans has more than 20 years experience in communicating with target audiences. En Pointe has been providing clients in the south eastern suburbs of Melbourne with quality website, email marketing, copywriting, search engine optimisation and marketing services since 2006.

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